Brand types

Manufacture mark
It is that specific mark or badge that the manufacturer puts on the products that he produces with the intention of giving customers a badge or identity by which they identify the source of the product, which becomes, over time, evidence of the product, the commodity and the level of quality, so the owner of the mark lies in bringing new customers and maintaining customers current ones. In general, it is the mark that the manufacturer places to distinguish the products that he manufactures from other similar products.

Trade mark
It is the mark that the entrepreneur uses to distinguish the products that he sells after purchasing them. The commercial relationship refers to the source of sale, and the industrial trademark refers to the source of manufacture. The trade mark can be added to the manufacture mark set by the manufacturer, but it is sometimes possible to replace the manufacture mark, and at that time it loses its role in indicating the source of the product, and only indicates to the consumer the ability of the owner of the company or project to choose the goods that his company is based on. display and marketing.

service mark
It is that mark that the service owner uses to appear in the market, as it becomes, with the passage of time, an indication of the type of service and its source, such as banking and insurance companies, travel and tourism agencies, hotels and restaurants. Its embodied character, hence it is used in particular as a commercial title or logo.

In general, the service mark is not placed on products or on goods because it is not for service establishments or products, but its marks are placed on correspondence papers or on the clothes of their workers or cars.

collective marks
It means every registered manufacture, trade or service mark that can be exploited by any person who adheres to the system of its use prepared in advance by the owner of the mark, and thus it has the same nature as an ordinary mark and performs the same functions of the latter, except that its only peculiarity lies in the system of its exploitation.